Create a Brand Kit to Keep Your Look Consistent

Making a brand kit is going to make your work life so much easier! Plus, it'll keep your brand looking so consistent that your professional cred will soar sky-high. Gather together all your most important fonts, colors, logos, templates, and graphics into a single location in Hub. And, like a faithful puppy, your brand stuff will follow you all throughout PicMonkey as you zip through your workflow of creating digital marketing assets, packaging labels, or social media promos.

No more searching for that oft-used graphic every time, and forget about trying to find your logo over and over. They now live in your Brand Kit, ready to be used when you need them. We’ll show you how to assemble and use a brand kit in PicMonkey. And if you're in need of building multiple brand kits (for clients, your own in-house promotions, etc.), check out our PicMonkey business subscription. It makes creating assets and collab'ing with your team as easy as can be.

Creating your brand kit with PicMonkey

With just a few clicks, you can create a brand kit that includes the fonts, logos, colors, and graphics that compose your brand. You can even add designs as templates, so you don’t have to recreate branded materials from scratch every time. 

How to make a brand kit:

  1. Go to Hub.

  2. Select “Brand kit” from the left panel. 

  3. Click the “+” sign to add your favorite assets to each category: Logos, Colors, Templates, Fonts, and Graphics

  4. Use your favorite assets throughout PicMonkey as you design!

Now when you work in PicMonkey, your brand assets will appear at the top of graphics, templates, colors, and fonts panels and palettes. For instance, brand colors will always live below the color picker. 

For a deeper dive on Brand Kit functionality and details, see our support article: How do I make a brand kit in PicMonkey?

Add templates for consistent branding and design

Having branded templates for your designs is gonna save you a lot of time as well as extend your brand each time you post something. Just change out a headline or a photo in your template, repost, and you keep your brand looking consistent and pro. Use our template sets to easily assemble an array of matching designs ready to deploy to all your marketing channels. 

PicMonkey’s templates let you start with a pro design. That’s a pretty good leg up. When you find one that’s a good fit for your Instagram post (or Facebook banner, sale announcement, Pinterest pin, whatever you need), you can change any element to make it match your brand. When it’s picture perfect, add it to your brand kit.

To use designs you've created in PicMonkey as templates for future designs, just open a copy of the saved design, and start clicking and replacing to add new content while retaining your brand’s look. All the effects, textures, and adjustments you've made to the original will persist in the new design.

Add fonts to your your brand kit

Update to brand kit July 2020: Now you can add multiple fonts!

To add fonts to your brand kit in PicMonkey, just click the style (heading, subhead, or body) in the brand kit interface and select the font. PicMonkey has a giant bucket of fonts you can choose from, but you’re not limited by them — you can upload any font on your computer, too, and drag it into your brand kit. And if you want more detailed instructions, see how to upload fonts on PCs and Macs.

If you're establishing your brand fonts for the first time, think about the image you want to portray. Traditional and reliable? Look into serif fonts. Modern and agile? San serif is the way to go, as a glance at the logos of most tech companies right now will show you. Maybe you want a font that implies a high level of craft. If so, a font that looks hand-drawn might be the way to go. Look at companies you admire to see what fonts they use and choose something in the same family.

Want more info about choosing fonts? Take a look at this article about how different fonts can make you feel differently.

Choose brand colors

Update for July 2020: Now add multiple color palettes to your brand kit!

Brand colors are just as important as logos and fonts. British racing green, Coke red, and Facebook blue are all instantly recognizable. Your customers can tell if the wrong shade is used, and if it happens, it dilutes your brand and implies that you’re not paying attention to details.

Adding colors to your brand kit is totally easy. If you know the hex codes, you can just type them in. If you need to get a color from a logo or other asset, our Eyedropper tool lets you take care of that in a snap. 

If you don’t have brand colors and don’t know a shade from a tint, we’ve got some color theory info about what colors complement each other and what they mean. It’s a good place to start.

Add your logo to your branding kit

Your logo is probably the most recognizable representation of your brand, so we don’t doubt for a second that you have it handy. But how about a secondary logo, like a logo and brand name lockup, or a version of your logo that you use as an icon? If you have multiple variants of your logo, having them in your brand kit ensures that you’ll always grab the right one at the right time.

Add graphics to your brand kit

When thinking about brand graphics, the first thing that probably comes to mind is your logo. But chances are, your brand includes a lot of visual assets, and the graphics section of your brand kit is the perfect place to store them all. For example, you might have social icons you use in posts and stories. Or graphics like arrows and lines that you use for accents. Do you have photos that you regularly use, like product shots or bio pics? They’d also go in this graphics section. Once you add graphics and photos to your brand kit, they’ll always be available at the top of the graphics menu.

Start a PicMonkey subscription to get your brand kit rolling.

This article was written by PicMonkey Staff, a multicellular organism of hive-minded sub-parts who just wanna get you the ideas and information you crave, so you can make powerful images that level up your business.